Honest comparison hub

An honest comparison: Businessily vs the paid alternatives

QuickBooks, FreshBooks, Wave, Square, HoneyBook, Keeper, Hurdlr — side by side, including where each one still beats us.

The short version: If you want one free app that handles invoices, expenses, mileage, US taxes, POS and scheduling without a subscription, a cut of your payments, or your bank login, Businessily is the most complete free option — and the only one with a native Mac app. If you need an established accountant network, formal SOC 2 audits, or automatic bank-feed imports today, a paid incumbent may still suit you better.

Pricing below is framed as "starts at ~$X/mo" because incumbents change prices often. Figures reflect publicly listed plans as of 2026 — always check the provider.

Businessily is $0, forever.

The master comparison

  Businessily QuickBooks Solopreneur FreshBooks Wave Square HoneyBook Keeper Hurdlr / Everlance
Price $0No tier, no card ~$20+/moRaised prices ~$23–70/moLite caps 5 clients ~ Free + ProBank import now ~$19/mo ~ $0 software2.6%+15¢ / 3.3%+30¢ fees ~$29–109/mo~89% hike Feb 2025 ~$99–399/yrNo free tier ~ Free tierAuto features paywalled
Truly free tier Whole app Trial only Trial only ~ Limited ~ Fee-funded ~ Manual only
No bank login / no Plaid Import a file Uses bank feeds Plaid/Yodlee Uses Plaid Account linking Bank linking Plaid required Bank import
On-device data option Apple apps Cloud Cloud Cloud Cloud Cloud Cloud Cloud
Never holds your money Pays your own account ~ QB Payments ~ Their processor ~ Their processor Custodies fundsFund-hold complaints ~ Their processor Tax tool ~ Varies
SSN / Tax ID kept off the cloud Never in our cloud
No ads / not a data sale ~ Shares across Intuit ~ Owned by H&R Block Shares for ads Shares for ads Targeted ads ~ Varies
US tax tooling (Sched C, quarterly, 1099) Full, free ~ Estimates ~ Limited Tax-focused ~ Estimates
Mileage tracking Free ~ In app ~ Limited ~ Auto paywalled
Native Mac app Only one in category Web/phone Web/phone Web/phone Web/phone Web/phone Web/phone Phone
All-in-one (invoices→POS→scheduling) One app ~ Add-ons ~ Invoicing-led ~ Books-led ~ Payments-led ~ Client-work-led Taxes only Mileage only
Established accountant network / SOC 2 Not yet Large network ~ ~ ~

Businessily listed first. ✓ = yes · ~ = partial/with a catch · ✗ = no. Competitor pricing, ownership and features are summarized from publicly listed plans and change over time — verify with each provider. Last reviewed June 2026.

Being fair

Where an incumbent may suit you better

You already work with an accountant

QuickBooks and FreshBooks have huge accountant networks. If yours lives in one of those, staying can be simpler.

You need formal attestations today

SOC 2 / ISO audits and dedicated support teams are something the incumbents have and we don't yet.

You want automatic bank feeds

We deliberately don't use Plaid, so you import a statement file instead of linking a login. That's a touch more manual.

You need in-person card hardware now

Square's terminals and ecosystem are mature. Our POS is software-first.

Exactly what we do and don't store is on Security, and the mechanics are on How it works.

Get it free — really.

Every feature, every platform, $0. No card. Nothing to cancel.